Tiger Woods and Rory McIlroy announced on Tuesday the launch of TMRW Sports, a company that will aim to use technology as a way to cultivate a younger golf audience.
"So many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation"Together, we can harness technology to bring fresh approaches to the sports we love." It also comes amid the PGA Tour's ongoing battle to grow and increase its presence in the face of the Saudi Arabia-funded LIV Golf series which has lured players away from the U.S.-based circuit with staggering sums of money.
Additional partners and investors, as well as early projects in the TMRW Sports pipeline, will be announced soon, according to the news release.