How Laura Lambert has transformed Huddersfield-based Dragonfly Products into a major player in the dog food market

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Meet Laura Lambert - who's gone from selling pig's ears on Amazon to running an eco dog food brand with 18 staff in Huddersfield

Owner Laura Lambert talks to Andrew Vaux about her ambitious growth plans to become the UK’s holistic pet retailer of choiceis the perfect place to build a dynamic, customer-focused business. She is particularly keen to ensure customers have a clear idea where products have come from.and see products in white bags with no labelling and you’ve no idea where those products have come from.

“After 18 months I realised I was making a lot of money for the franchise company and not much for myself with an awful lot of effort.” She added: “I could see this ending and so I started to research what sort of businesses I’d like to run.” “Then we started getting people asking if we have a shop. So, I opened a shop and took on another member of staff and it just developed from there.”

Laura says: “The pandemic for us was simply stratospheric. I went from this idea of having my own business to very, very quickly having a huge business and having to employ quite a lot of people.

 

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