LinkedIn: Let’s start talking business again, not hair cuts and baby photos

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LinkedIn has strayed from its intended purpose. It is expected to evolve, but we are seeing posts belonging on Facebook, Instagram and Tik Tok

I don’t think I am alone in wondering what has happened to the professional social network, especially over the last two years.

. But what we are seeing now is a regurgitation of posts that arguably belong on platforms such as Facebook, Instagram and Tik Tok., people announcing to their entire network that they had an abortion. Such personal announcements are the sender’s choice, but is LinkedIn the appropriate outlet? Remember that current and future employers and colleagues may see content written in the heat of the moment, but archived in perpetuity.

Professional articles you write – your network should care about what you write or why have them in your network?Industry-related news – post articles or comments about what is new and interesting in your industry. Chances are most of your network is part of your industry so this would be of value to them.Photos that belong on other social-media sites – such as a new baby, haircut, working while on vacation, company team-building buffet tables – you know what I mean.

 

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