The state of the premium smartphone market: Apple reigns supreme

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How does the premium smartphone market look like? In a nutshell, it is defined by a higher average selling price, respectable growth and a huge market share for Apple.

According to the document, the average selling price of premium smartphones has risen to $780, an all-time high. More shockingly, a 94% year-on-year growth has been observed in the $1000+ market segment.

Unsurprisingly, Apple dominates the premium segment of the smartphone market with a sizable 57% market share. When it comes to the $1000+ market segment, the Cupertino company commands a whopping 78%. Even more impressively, Apple has sustained a 114% year-on-year growth in that particular segment.

 

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