Finance guru issues 'big' Liverpool claim as £86m-a-year deal aborted - 'I'll stick my neck out'
There is still a “big” pool of potential sponsors who are keen to associate themselves with the likes of Liverpool as part of a Champions League marketing deal.about Crypto.com’s decision to pull out of a major Champions League sponsor deal at the eleventh hour.reported last Saturday that the agreement has been aborted because of concerns around cryptocurrency regulation.
Liverpool, who begin their 2022-23 European campaign against Napoli on Wednesday , are one of the competition’s best-performing teams in recent years.Plumley suggests that there will be no shortage of companies ready to fill Crypto.com’s shoes.Football Insider’s“I’ll stick my neck out and say that I don’t think Uefa need to go down the crypto route here. That might generate more money, but they have enough traction as a brand to attract a big sponsor that is not a crypto firm.