Japanese companies aim to make greater inroad in Malaysia’s halal market

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Lim said the market demand for Japanese food is increasing although the main target consumers of Japanese food products are wealthy Chinese Malaysians. theSun theSundaily business Malaysia japanese halal food products market

Jetro KL deputy managing director Manabu Saito and Jetro KL project coordinator Lim Yen Yi at the Jetro booth to promote Japanese Halal-certified food products and ingredients at MIHAS 2022 recently.: Japanese companies are targeting to make further inroads in Malaysia’s halal market to expand the market for Japanese food products and explore opportunities in the production of Japanese food and ingredients.

She said there was even more interest shown this year compared with the previous MIHAS event in 2019 which Jetro had participated before the pandemic. She said it is also essential to target the middle-class market, mainly made up of Malay consumers accounting for about 70 per cent of the population of Malaysia, to further expand the market for Japanese food products.

Lim said Jetro observed the resurgent demand for raw material ingredients for Japanese fine dining as Malaysia entered the transitioned to endemic phase from April 1 with restaurants allowed to operate without restrictions on operating hours

 

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