Market In Focus: How Italy’s MIA Market Has Fast Become A Key Destination For Top Industry Execs

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While the boom of local content has seen increased ambition from streaming platforms to compete with local broadcasters, local industry events with strong regional focuses are increasingly becoming…

, who was previously head of scripted at the event, tells Deadline that she believes this upcoming edition looks set to be its most dynamic edition yet.

Indeed, the theatrical distribution model has never been more challenged and the growth of investments from major streaming platforms for local product has become much more evident. As a result, Tridente, who has worked at MIA since 2017, says the prominent industry event has pivoted accordingly year-on-year.“We’ve had to adapt and try and anticipate this kind of focus,” she says.

MIA also plans to hold several activities in support of the Ukrainian audiovisual industry. These include a dedicated booth and hospitality section given to Kyiv Media Week 2022, the Ukrainian audiovisual forum.

Confirmed guests this year include CAA Media Finance’s Roeg Sutherland, Anonymous Content’s David Davoli, Element Pictures’ Ed Guiney, CAA’s head of global television Ted Miller, Netflix Italy’s Eleonora Andreatta and MUBI’s co-head of global acquisitions Cate Kane to name just a few.

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