, and we are just getting started,” he wrote. “If we have any hope of a thriving planet—much less a thriving business—50 years from now, it is going to take all of us doing what we can with the resources we have. This is another way we’ve found to do our part.”
The trust was created to protect the company’s core values and mission, according to Chouinard. It will be the governing body that approves critical company decisions moving forward. According to the, the company makes about $100 million in profit annually. In addition to the donation, the Chouinard family will pay almost $18 million in taxes on the gift as a part of the corporate restructuring.
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