Ground Control: One of Hollywood’s Top Business Management Firms Announces Rebrand

Streaming "Transparency," 2023 Guild Negotiations Discussed at Hollywood Reporter's Power Business Managers Event

“We’ve grown extraordinarily,” he says. “We’ve added a lot of young partners. We’re a very diverse group and we’re team-oriented. We got to a point where I was thinking ‘Why isn’t that person’s name on the door? This is so archaic.'” Changing the brand, he hopes, sends a similar message to the firm’s younger generation. “There are no names at the top,” says Bucci. “We’re in this together. We’re side-by-side.”

“Ground Control” wasn’t initially one of the finalists, but with a little finessing after nothing else quite hit the mark it clicked.

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