These sisters used social media to supercharge their parents' small business

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Sisters Gipsy and Gelssy Rodriguez are the social media powerhouses behind their parents' popular quinceañera dress shop.

Sisters Gelssy and Gipsy Rodriguez pose for a behind-the-scenes shot at a recent Moda2000 photoshoot.Sisters Gipsy and Gelssy Rodriguez of Anaheim, California, are the social media powerhouses behind their parents' popular quinceañera dress shop, Moda2000.

"My mom actually never took maternity leave," Gelssy Rodriguez said. "Like after she had us, the next day she was at the store working and she was carrying us and helping clients with us." "It was very cold ... like don't take photos, don't touch, don't even look at it in a sense," Gelssy Rodriguez said.

"We kind of just posted a video not knowing what was going to happen," Gipsy Rodriguez said. "TikTok was new at the time ... and we posted and we went to dinner that night and our phones were just blowing up, like buzzing and buzzing." While their parents are still very involved in the store, Gipsy and Gelssy Rodriguez, who now serve as the brand's creative director and store's operations director respectively, are slowly taking the reins.

 

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