This seemed a good place for them to stay. Long before the pandemic it felt that card use was fading in an age of LinkedIn and airdropping. Just because physical mingling had returned did people really want to go back to swapping germ-laden bits of cardboard bearing data that took hours of tedious labour to type into a phone back home?
It was a shame that another slightly older man did not leave his cards at home. I watched for quite a while as he thrust one after another into the hand of each man he met but failed to offer any to a single woman he was introduced to, no matter how high-flying.As the pandemic eases sales are rebounding at Vista, parent of VistaPrint, one of the world’s largest makers of traditional business cards.
“When we introduced digital business cards – physical cards with a digital element – in April, it became our fastest growing new product introduction in the category and we expect continued growth,” says Emily Whittaker, Vista’s executive vice-president for commerce. Another person took a hybrid approach, flourishing a bamboo card with a QR code printed on the back that she kept after others snapped it.