food truck is comprised entirely of different takes on the chopped cheese, from a classic called Sinatra to the Little Italy with mozzarella and marinara and the Astoria with feta and tzatziki.
The truck launched in March; now, owner Brian Murphy has high hopes that more Big Apple Bodega trucks and brick-and-mortar locations will soon be popping up in Denver and beyond."Working in the corporate world for over 25 years, when I was putting this business together, I realized I put it together in a way that i can easily teach and replicate," explains Murphy, whose background includes positions at national chains like Shake Shack, Starbucks and Potbelly.
While he considered adding a second truck himself, the logistics of operating two mobile kitchens can be riddled with headaches. Instead, Murphy hopes to find other people who are passionate about chopped cheese sandwiches whom he can bring on the truck to train before they open their own outposts of the business.
This also gives Big Apple Bodega the chance to expand in other markets."I gave [Franchise Creator] a list of ten to fifteen cities," Murphy says, with a focus on places that have a lot of New York transplants, like Miami and Fort Lauderdale, as well as food-truck-friendly cities like Portland, Oregon.
Another kind of truck in Denver, or surrounding suburbs, is a possibility as well. But right now, Murphy is excited to keep serving up chopped cheese sandwiches and satiating people looking for a taste of home."When New Yorkers come to the truck, it's so gratifying," he says."I really love being out there and doing this."