NASCAR: Elk Grove Village to sponsor driver in next year’s downtown Chicago race, continuing push to market itself as manufacturing hub

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The village will spend $400,000 a year for at least two years to get its “Makers Wanted” logo emblazoned across Brad Keselowski's car.

, and the U.S. Olympics track and field and wrestling teams. This time, Mayor Craig Johnson said, he wanted to get involved with the sport that reportedly draws the most in-person spectators, at some 75 million people a year.Standing in front of the marching band, NASCAR driver Brad Keselowski greets the crowd in front of Elk Grove Village High School on Oct. 17, 2022, in Elk Grove Village.

As a sign that past promotions worked, Johnson said the business park has a vacancy rate of 1%. A Love’s Fueling Station opened in the village, he said, after an executive heard of the village through the Bahama Bowl. While auto racing is not as big in the Midwest as it is in the South, the mayor said, the NASCAR race will raise its profile.

But Johnson said the village also would make a $750,000 investment in building an industrial kitchen for culinary studies at the high school.

 

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Interesting bc Pritzker wants Illinois to be known as a tech hub. 🤔

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