Throughout her life, Lim's parents, educators, and mentors have taught her the importance of serving those in need. "It's not about achieving a dream or ticking a box—I see this as my way of helping people from my country who don't have the same opportunities as I do," she says."Throughout my life, I've been driven by a compassion for Filipinos who are incredibly talented, but live in a system that fails them, that doesn't give them a chance.
"I realized that living in the U.S., I was in a position to help—to give them access to a market that was willing to pay for what their craft is really worth, with a little design intervention and product development," says Lim."At the same time, I'm Filipino and understood the local culture and how people do things—so everything just clicked together."