Wonder Bread to join Macy's Thanksgiving Day Parade with company's first float

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Wondering what new floats will be at the Macy's Thanksgiving Day Parade this year?

Called"The Wondership," it will feature the brand's signature colors -- red, yellow and blue. The 101-year-old company says the design honors the moment its founder witnessed a hot air balloon race, giving him the inspiration for the brand name.

 

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