She recommends asking yourself: “What else could my customer be interested in that is not far from what I already offer?”, agrees that to scale a business it's almost a necessity to manage different types of revenue streams. “Once you have diversified your offerings, you’ll also need the right systems, processes, and data in place to manage them. Hand in hand with diversified revenue, is a business's ability to be organized and deliberate.
“This exercise will validate your revenue streams and help adjust strategies going forward and for the long run,” advises Gonsalves.Entrepreneurship often involves rolling with the punches. That said, having a solid eye on what the future may hold is still essential. While considering the possibilities, try to remain open to the potential of pivoting your company. As Alana Podrx, Founder and CEO of, puts it, “Instead of thinking about what you need, listen to what your customers need. What does ‘service’ look like for them? It can feel difficult to let go of what you have in hand. But if it isn't what’s needed, then it is a sunk cost. There could be a bigger and brighter path for you and the people you're looking to serve.