Major ad firm Omnicom recommends clients pause Twitter ad spend: Memo - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

  • 📰 SABCNews
  • ⏱ Reading Time:
  • 46 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 22%
  • Publisher: 51%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

Advertising and marketing conglomerate Omnicom Group Inc (OMC.N) has recommended that clients pause their spending on Twitter in the short term, according to an internal memo seen by Reuters.

Omnicom serves over 5,000 clients in 70 countries, including McDonald’s Corp and Apple . The memo did not mention clients by name and it is not clear if any have paused Twitter advertising spending.

The move, first reported by tech news site The Verge, emphasizes a growing skepticism among agencies and brands about the micro-blogging site’s future since Elon Musk’s $44 billion takeover. The Tesla CEO has blamed civil rights groups lobbying Twitter advertisers to boycott the service until Musk clarified how he would control misinformation and hate speech on the service for a “massive” revenue drop.

“Twitter’s ability to maintain their previous level of brand safety measures and effectiveness seem impeded in the immediate term,” according to the memo. “Whilst OMG believes this is unlikely to result in a significantly higher risk environment for advertisers, the risk of being associated with unsafe content could rise and as such should be considered when deciding on use of the platform.”Last month, US automaker General Motors Co said it had temporarily halted paid advertising on Twitter.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 37. in İE
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Very wrong decision. Imperialists always get threatened when sanity and fairness are promoted on such platforms. They would prefer one sided platform whereby they set the rules for others but not for themselves. Thank you so much elonmusk

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Business Maverick: Musk warns Twitter bankruptcy possible if cash burn lingersElon Musk, in his first address to Twitter employees since purchasing the company for $44-billion, said that bankruptcy was a possibility if it doesn’t start generating more cash, according to people familiar with the matter.
Source: dailymaverick - 🏆 3. / 84 Read more »