In this interview with FEMI ADEKOYA, Onubogu charged investors to take opportunities provided by HiFL to grow their brands while contributing to the country’s GDP.
Effective collaborations post-covid have been and will continue to be the bridge between building brands and impacting social investment in whatever economy it exists. We have enjoyed support over four years from brands like Stanbic IBTC, Nivea men, Minimie, Indomie, Bold, and many others brands. However, with the magnitude of the challenges and scale of the opportunities in HiFL, many businesses have realized that this is one of the biggest platforms to engage the future of Nigeria. We have over 60-70 per cent of Nigerians as youth. Therefore, a platform like HiFL can help train, enlighten and develop future leaders.
I will start with the reach of the brand. HiFL gives a reach of over 2-3 million students who will become major decision-makers as mothers, fathers and caregivers in a few years. Over 600-800 students who leave different schools yearly join the workforce of the economy. HiFL is like a funnel that constantly refreshes itself. In schools, the youths are part of the league and when they graduate, they become alumni.
Nigeria has an ever-growing market with diverse raw materials, people and potentials with massive growth in diverse sectors in the country ranging from technology, oil, banking etc. If you must win in Africa, your best bet will be Nigeria.
I was greatly disappointed that we did not qualify for the World Cup in Qatar. Nigeria has no business not qualifying for any competition organized by any sporting body worldwide with the level of raw talent that we have in the country. What has been missing for a long time, and what HiFL seeks to accomplish is the organization to ensure that you identify, nurture, and supply talents for every competition in Nigeria. That is what HiFL is doing and that is the bridge that HiFL wants to build.