Did the plant-based burger industry bite off more than it could chew?

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The food industry keeps making leaps and bounds in their relentless quest to trick our taste buds.

Fable's co-founder and lead scientist Jim Fuller is a veteran fine-dining chef with a background in chemical engineering as well as mycology, the science of mushrooms.

Colgrave describes CSIRO's mission as "protein agnostic", meaning it is impartial as to whether this gap should be filled with meat or plant-based products. In fact, the average Australian would need to reduce red-meat consumption by 24 kilograms per year to keep within current dietary guidelines. The analysis found that meat and dairy were providing just 18 per cent of calories and 37 per cent of protein consumed worldwide while requiring 83 per cent of global farmland and expending 60 per cent of agriculture's greenhouse gas emissions.

While only two of the eight were fooled into thinking that the plant-based burgers were meat, several of our testers commented that it was hard to pick the difference.WatchAccording to Food Frontier data, Australia's plant-based meat sector generated $185 million in sales in 2019--20, up 32 per cent from $140 million the previous year.

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No meat not a burger, just a hot salad sandwich, also it is soy juice.

Story lab... pass. I'm not scrolling though pages just for single sentence paragraphs.

Marketing conceals the reality.

Millions of years of evolution has led to humans having the most diverse diet on the planet. Those millions of years of evolution are not so easily tricked or replaced.

And gets thrown out when left on the supermarket shelves

Plant-based meat is so beaut, TheirABC's Ultimo canteen doesn't sell any proper meat now. Amiright?

Inside Parliament House, they’re working hard to make meat unaffordable for everyday Australians ……. Meat for thee but not for me

Haven’t tried vegan burgers yet, can anybody tell me how about it?

I just had a bacon and egg burger and it was delicious 😋

Complete waste of time

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