By Tristan Richards – Cronkite NewsWASHINGTON – The Supreme Court will consider whether an Arizona manufacturer of pet toys infringed on Jack Daniel’s Old No. 7 trademark with its Bad Spaniels Old No. 2 squeaky toy for dogs.
to the Supreme Court, they said that while “everyone likes a good joke,” VIP Products “confuses consumers by taking advantage of Jack Daniel’s hard-earned good will.” The legal fight began in 2014, when Jack Daniel’s wrote to VIP demanding that the company stop producing Bad Spaniels. VIP went to court, seeking a declaration that its toy did not infringe on the distiller’s trademark, and Jack Daniel’s countersued.
He pointed to the district court judge’s second ruling, where the judge “said it’s hard to imagine that any trademark owner could prevail except in the most egregious of circumstances and …only by going to the Supreme Court or Congress.”
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