How ChatGPT could disrupt the business of search

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It's go-time for Big Tech if they want to compete

Essentially an artificial intelligence interface that texts you like a know-it-all human, ChatGPT could portend major disruptions ahead for Big Tech — particularly for the business of search.Simply type a prompt into its interface, not unlike how you would use Google — and instead of returning links, ChatGPT writes you back in paragraphs.

When asked "how do you crush inflation," ChatGPT gave an answer that Jerome Powell would probably feel OK about: "There are a few different ways to try to crush inflation, but most of them involve using monetary policy to manage the money supply and demand in the economy," went the opening of the bot's answer.Experts are hailing ChatGPT, developed by a company called OpenAI, as a major breakthrough in the decades-long push to create a bot that texts with humans as though it were a person, too.

ChatGPT works well enough that people are starting to grasp just how powerful a chatbot could be, as tech writer Alex Kantrowitz told me on the podcast"For years we've been hearing from tech companies like Meta, like Google or even Amazon, that voice and chat talking conversationally with computers is the future — and the actual products never really measured up," he said. "Now we're starting to see actually there is powerful tech here.

In its first five days, more than 1 million users signed up to try the ChatGPT, according to OpenAI president

 

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The business of search?! Lol. It will disrupt absolutely everything. EVERYTHING.

A little late given that Gen Z doesn’t text search much

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