Anghami became the 'Spotify of the Middle East.' Now it's moving into live events | CNN Business

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With nearly 20 million active users, Abu Dhabi-based Anghami is growing its footprint from the virtual world to the real world.

Anghami describes itself as the largest music streaming app for the Middle East and North Africa. Launched in Beirut in 2012 by Elie Habib and Eddy Maroun, it was quickly dubbed “the Spotify of the Middle East.” Now headquartered in Abu Dhabi, Anghami is growing its footprint to the real world after amassing nearly 20 million active users.

“That’s why our product is really more relevant.” The pair say nurturing and developing Arab talent is critical to their mission. Of the 73 million songs in their catalog, Habib says only 1% of them are in Arabic, but those songs generate 60% of all of Anghami’s traffic. “We realize we need to grow that 1%,” Habib says. In February, the company signed an exclusive partnership with Egyptian superstar Amr Diab, whose 1.2 billion streams make him the most popular artist on the platform.

 

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