Two of the key competitive advantages of See's are its famous brand and loyal customer base, which make it easy to charge more and tough for rivals to steal business.
"Every person in California has something in mind about See's Candies and overwhelmingly it was favorable," Buffett told a group of business-school students at the"They had taken a box on Valentine's Day to some girl and she had kissed him … See's Candies means getting kissed," he added."If we can get that in the minds of people, we can raise prices."
See's also enjoyed a"pervasive favorable reputation with consumers based upon countless pleasant experiences they have had with both product and personnel,"The attractive brand image allows the company to base its selling prices on the value of the product to the customer, not the cost of producing it, he added. Unsurprisingly, See's has raised its prices from less than $2 a pound in 1972 to more than $20." on an earnings call in 2018, Buffett fired back..
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We, cocoa producers, are also going to impose a new deal on this Black Gold!!!! cote_d_ivoire, ghana, cocoa, farmers, share_profits stop_poverty multipolarity, divertification