Pasadena’s Rose Parade floats: From backyard flowers to an industry

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Rose Parade floats have evolved over the years, from modest origins to the business of making them.

began as a competition that allowed Pasadena transplants to boast about the abundance of flowers available throughout the region when winter sets in.

Th Penn State-USC game was a packed house — made more so by the gatecrashers. Above, the view looking northeast at the Rose Bowl stadium’s inaugural game in 1923. Construction of Rose Bowl Stadium started in late February 1922, and this is how it appeared on March 31. The venue hosted its first Rose Bowl Game the following New Year’s Day. The 31st Rose Parade, in 1920, marked the end of the horse-drawn era. Instead, motor-driven floats, powered by electric and gasoline engines – a marvel at the time, would begin traveling the parade route.

 

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