How Michael Browning turned a trampoline park into a multimillion-dollar parent company

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TCU alum Michael Browning started Urban Air Adventure Park, a chain of family-oriented indoor theme parks, in 2011 and likens Unleashed Brands to a growing family that just sent its oldest off to college.

, he brought on XP League, a youth esports organization that lets players ages 7 to 15 compete in a nine-week season in the U.S. and Canada.Despite rapid growth, Unleashed Brands is still a family business — with an emphasis on family.

“As an entrepreneur and always working, I’ve wanted to maintain the connection with my kids so they never feel like I’m not there,” Browning said.Browning uses his own business-building experiences to teach entrepreneurs when his firm hosts launch days, essentially a crash course on Unleashed Brands and what it means to own and operate one of its franchises.

A couple of times a year, his firm walks future franchise owners through an eight-step “discovery process” that can last from 60 to 90 days. Browning describes what’s worked for other companies, especially ones that dominate their spaces like Uber or Airbnb. Then he relates it to his own experience.In his spare time, the Texas Christian University alum shares those same lessons with students at his alma mater’s entrepreneurship program.

 

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Exploiting workers? That’s generally how companies become billionaire enterprises.

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