Tesla Shifting Into Lucrative Video Game Industry

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Tesla launched a beta of the gaming platform Steam in Model S and X vehicles, and some are pointing out how undervalued

and X vehicles, and some are pointing out how undervalued the shift into video games could be. As Tesla continues developing its Full Self-Driving package over the next few decades, gaming in your car could be set to become a lot more common — perhaps even representing an important new disruption for the automaker.

Steam lets Tesla drivers access over 50,000 video game titles from their car, and the unique new feature could be a lucrative step toward the automaker’s plans for whatcalls a “living room on four wheels.” In other words, as Tesla’s FSD eventually becomes fully autonomous, the in-vehicle gaming industry could grow substantially, and the automaker has already carved out space for itself in the emerging sector.

To be sure, FSD has a long way to go before people are driving and gaming at the same time, and Steam currently only remains available while the vehicle is in park. Tesla has also disabled the Passenger Play feature for safety purposes, though it could eventually change this once in-car gaming becomes more common and optimally safe.

“After two years of huge expansion, the games market is poised to hand back a bit of that growth in 2022 as multiple factors combine to undermine performance,” Ampere research director Piers Harding-Rolls said. “Even so, the year will end well ahead of pre-pandemic performance, and the outlook for the sector as a whole remains positive, with growth forecast to return in 2023,” he added.

 

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