'Absolute transparency is needed': Advertising and marketing industry body expresses disappointment in SPH Media case

, saying that absolute transparency is needed from a major news group that not just generations of Singaporeans, but so many local and multinational businesses, have grown up with.

AAMS was formed in November 2019 by merging the now-defunct Association of Accredited Advertising Agents Singapore and Institute of Advertising Singapore. The Straits Times reported on Monday that daily circulation numbers of SPH Media titles - which includes ST and Lianhe Zaobao - had been inflated by between 85,000 and 95,000, or about 10 to 12 per cent of the reported daily average circulation.WHAT THE SPH MEDIA CEO SAID ABOUT CIRCULATION DATA

Media rates, she wrote, are dependent on"reach and readership of individual titles" and"SPH Media solutions as a whole".

Is Mr Umbrage going to give his bonus back to straits_times? It was earned based on fraudulent data. Would also like to know what penalties IMDAsg is going to impose. Or is it going to be swept under the carpet?

Is the umbrage joke still around? I wish it doesn’t die out

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SGX reviewing SPH Media circulation information; investor watchdog urges 'no let up' if market deliberately misledSINGAPORE — The operator of Singapore's stock market, the Singapore Exchange (SGX) Group, is reviewing SPH Media’s circulation information, following news that the organisation inflated the circulation numbers of some of its publications by 10 to 12 per cent.
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SPH Media’s inflated circulation numbers could erode trust of readers and business partners: Marketing expertsMisleading data could result in ineffective advertising spending and lower business sales, says one senior marketing lecturer. 'could'? It is fraud, plain & simple.
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'Certain circulation numbers were arbitrarily derived': Senior SPH Media staff taken to task or left company following reviewSINGAPORE - Several senior employees of SPH Media have been taken to task or left the company after an internal review found issues linked to circulation numbers. An SPH Media spokesman said on Monday: “We have immediately taken steps to strengthen processes. “The staff involved had been taken to task, or had left the organisation.” The employees were not named....
Source: asiaonecom - 🏆 10. / 59 Read more »