WASHINGTON: The US Justice Department sued Google on Tuesday for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant.
In this latest suit, prosecutors took aim at Google's extremely profitable advertising business, asking that it be broken up to level the playing field for other companies. "Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its dominance over digital advertising technologies," the suit added.
"In pursuit of outsized profits, Google has caused great harm to online publishers and advertisers and American consumers," said Deputy US Attorney General Lisa Monaco in a statement. "Today's lawsuit from the DOJ attempts to pick winners and losers in the highly competitive advertising technology sector," a Google spokesperson said in an email.
"The government's contention that digital ads aren't in competition with print, broadcast, and outdoor advertising defies reason," CCIA said in a statement.
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