US sues Google over dominance of online ad market | Business

  • 📰 News24
  • ⏱ Reading Time:
  • 55 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 25%
  • Publisher: 80%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

The US Justice Department sued Google on Tuesday for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant. | News24_Business

The case was the second federal lawsuit against Google over alleged antitrust violations and the first since US President Joe Biden took office two years ago.

Google's ad dealings generated more than $200 billion in sales in 2021 and is parent company Alphabet's biggest moneymaker by a wide margin. The case was launched by the Department of Justice in conjunction with eight US states: California, Colorado, Connecticut, New Jersey, New York, Rhode Island, Tennessee, and Virginia.Central to the case is Google's dominance of the ad tech business, the technology that companies rely on for their online advertising needs.

The federal case follows state lawsuits against Google that have alleged it illegally dominates the markets for online search, advertising technology and apps on the Android mobile platform."Advertising accounts for the vast majority of its revenues, and its ads business is as powerful as it is because of its scale and the way its ad products are integrated," she added.

The lawsuit"is doubling down on a flawed argument that would slow innovation, raise advertising fees, and make it harder for thousands of small businesses and publishers to grow," Google added.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 4. in İE

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

US sues Google over dominance of online ad marketThe US Justice Department sued Google on Tuesday for its dominance of the online advertising market, launching a fresh legal battle against the California-based tech giant.
Source: eNCA - 🏆 49. / 51 Read more »

DIGITAL ADVERTISING: US targets Google’s online ad business monopoly in latest Big Tech lawsuitThe US Justice Department sued Alphabet's Google on Tuesday, accusing the company of abusing its dominance of the digital advertising business and said Google should be forced to sell its ad manager suite, in the government's latest jab at thwarting Big Tech's market power.
Source: dailymaverick - 🏆 3. / 84 Read more »