Here are Fu’s top 10 tips for starting an e-commerce company with her low-risk, low-investment method:Using tools such as Helium 10’s Magnet, you can discover which keywords are being searched on Amazon. Look for products with at least 5,000 monthly searches and less than 1,000 competitors.Avoid “commodity products,” which are products that anyone can sell. Make your product unique with better features, better design, and/or better functionality. Patent your product, if possible.
. It’s important to launch on Amazon using FBA because this will get you the “Prime” badge, which can significantly increase your sales. Plus, you will no longer have to deal with customer service or order fulfillment, as Amazon will handle it all for you.. The pay-per-click platform is a low-cost way to generate sales and increase your organic ranking.to build your brand and catch sales from influencers. The Shopify app called Shogun allows you to create easy drag-and-drop brand websites.
The greatest challenges of running her own e-commerce business, Fu says, are lack of stability and uncertainty. Also, for women’s clothing, a return rate of 20 to 30 percent is not uncommon. This can eat into your profit margins. You may face cash flow problems when you have to pay for inventory and advertising upfront, even though you may not sell the products until months later. That is why Fu recommends her “low-risk, low investment method.