Hoka, which started in 2009 in France as a running shoe for hardcore marathoners, is growing rapidly with casual runners, hikers and weightlifters. The brand, which hawks $125-and-up ultra-cushioned shoes, has also become something of a fashion symbol outside of exercise. Hoka is appealing to consumers looking for everyday walking shoes, and it’s been spotted on celebrities, including Gwyneth Paltrow and Emily Ratajkowski. “This is the antithesis of minimalist sneakers.
At the time, so-called minimalist sneakers were gaining in popularity. In 2005, Nike launched its Nike Free line, which set off a wave of similar versions from rivals. “There were a lot of brands trying to emulate that look,” said Jay Sole, a retail analyst at UBS. “There wasn’t anyone doing what Hoka was doing.” But Hoka carved out a niche in specialty running shops.
how 'Designed' of a shoe do you need to run. just RUN. the shoes not gonna fall apart. people place to much emphasis on 'gear' pumping up your nikes didn't make u jump higher. and gatorade wasn't even good for u. lol
Can we get running shoes designs and materials brought back from the 80’s with leather. I do not like all this mesh. No support
A phenomenon, on companies, brands, and products.
good
It is called the 'free market'.
They’re easy to stumble in.
Yall about 5-10 years late aintcha?
Great plan: pad your feet so much that they forget how to do their job. 🤦🏻♂️
So amusing, visibly CNN is not even able to run
They’re vgly
I love the lower half on my Clifton 8. The upper could stand a remake though to give it more of a normal foot shape but at least you can get it in a wide to make up for that.
Been wearing them for years. Amazing sneakers
I sold hoka & on_running 11 years ago while Vibram5Fingers were on the wall. I couldn’t give Ons or Hoka away & now sorority girls are wearing them. What a world! This article tells me the trend is peaking & soon something else will take over. History tends to repeat itself.
CNN’s all over the place, desperate times. Trump spike waning?
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