Kind Snacks Founder Daniel Lubetzky Made a $220 Million Mistake—It Turned His Startup Into a $5 Billion Company

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Kind Snacks founder Daniel Lubetzky had to make some tough calls while building his company into a $5 billion snack brand.

that year — and when Lubetzky eventually decided to sell the company six years later, it was worth billions, not millions.

Daniel Lubetzky: It's like when you go climbing. Once you get to one peak, you can see higher, and then you've got to climb another one, and then you see a higher one even. So we ended up buying them out. Now, because I hadn't pre-negotiated the terms for buying them out, it turned out to be very, very expensive — and very risky. It was a very painful negotiation.I had a very strong feeling, informed by our momentum, that this was not the end — nor the beginning of the end — but the beginning of the beginning. And I wanted to keep going.

Predominantly, I wish I had known that everything was going to be OK. There were a lot of sleepless nights and a lot of tension until we landed the plane.

 

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