Compared to traditional advertising, digital marketing is where an increasing share of companies’ promotional budgets go. Surveys showinvest in digital campaign activities. Plus, spending on online marketing is expected to go up by 16% in 2023. However, simply pumping more money into digital strategies doesn’t always bring the hoped-for returns.
Maintaining a website, sending targeted emails and creating pay-per-click ads are often crucial parts of online marketing strategies. So are having a social media presence and engaging with audiences through such platforms. But performing these activities without good data analysis and experimentation won’t get the job done. Designing and implementing strategies that produce results means moving away from what you think you know about your audience.
Yet talented team members often leave when their expectations about the job and company culture don’t match the reality. And those feelings of discontent make it tough for businesses to hold onto valuable employees. Overresigned each month in the first half of 2022. About 40% of the workforce also thought about leaving because of shifting priorities.
Your company’s culture must reflect employees’ needs to improve team retention. Trends show that people are willing to switch industries or pursue self-employment to meet their desires. Cultures that support flexibility, psychological and physical safety and career development are winning over others that don’t. When employees feel supported and seen as individuals, they’re more motivated to work toward your company’s business goals.
Making changes in the efficiency category starts with assessing where bottlenecks or inefficiencies exist. There are tools like