that’s reviving cowboy culture with stars like Kevin Costner. Neathery believes entertainment impacts culture, and that cowboy culture is spreading. “You don’t have to look too far to see Stetsons in New York City now,” he says.
Oak & Eden tapped into entertainers and musicians for three years leading up to the Whiskey Customizer launch with itsactor Forrie J. Smith created a bourbon with a coffee-infused American oak spire. Nashville country artist Filmore got behind a four-grain bourbon with a coffee- and honey-infused American oak spire. And Fort Worth rising star Abraham Alexander,, created a 90 proof bourbon finished with a vanilla-soaked American oak spire.
The goal with the Anthro series was always aimed at eventually allowing the consumer to tap into their creative spirit with the Whiskey Customizer, Neathery says. In addition to online sales, Oak & Eden’s flagship store and bar is in Bridgeport, Texas, near Decatur, where customers can create a bottle without the shipping and handling fees. Oak & Eden also will open its second location, a restaurant, in Fort Worth’s Clearfork development this summer.
Oak & Eden’s parent company, Sanctified Spirits, isn’t stopping on innovating premium whiskeys with creative flair any time soon. Next month, the company will debut a new brand: JOJO, a cookie dough-flavored whiskey.
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article attributes the popularity of whiskey to Yellowstone and the revival of “cowboy culture” which is funny because the real cowboys I know drink Fireball