SEE | Companies are branding potholes they fix - as irate Joburgers tag the ANC | Business

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While some Joburg residents are expressing their anger over a lack of service delivery by tagging the ANC with spray-painted pothole graffiti, two competing insurance companies are punting their own brand while fixing them. | News24_Business

Joburgers have been tagging the ANC with spray-painted messages all over Johannesburg.

The branding and repair initiative by Discovery Insure and Dialdirect Insurance, however, is unrelated to the recent surge in luminous road messages by irate motorists. Discovery Insure said on Wednesday said it wanted to clarify that the"Pothole Patrol" partnership between the two companies obtained permission from the City of Johannesburg to"brand potholes" when the initiative was launched in 2021.

"It is also a visual reminder to Johannesburg road users that they can report potholes to Pothole Patrol by simply downloading the Pothole Patrol app on the Apple App or Google Play store," said Discovery Insure. Anneli Retief, head of Dialdirect Insurance, said the campaign had resulted in more than 150 000 potholes being repaired so far.

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_Business The cost to fix the holes is probably lower than the claims they get for damage to vehicles and as they mark it they can write it off as a marketing expense to reduce tax. Still nice to have the potholes fixed. I just doubt they are being virtuous.

_Business Problem is, these fixes do not last, but do appreciate the effort. A couple on Mnandi fixed up and then rain comes and voila they open up again.

_Business South Africans make a plan....stuff like this is what makes us great, never mind the government of the time.

_Business Nifty advertising

_Business But the DA has been running Johannesburg since 2016

_Business At least these potholes are being attended to. But for long-life pothole repairs brproadproducts we manufacture and supply the surface applied BRP Road Patch which is a premier seal from Bitumen rubber that will not oxidise, blow out or crack.

_Business Take what we can get hey😅

_Business Well I guess it's a W bc they're fixing them. The rest has nothing to do with us

_Business Well we not getting it fixed by city of jhb. Atleast someone is making a difference to make it better.

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