A new publicly traded company will be formed that houses the UFC and WWE brands, with Endeavor Group Holdings Inc. taking a 51% controlling interest in the new company. Existing WWE shareholders will hold a 49% stake.The companies put the enterprise value of UFC at $12.1 billion and WWE at $9.3 billion.
Rumors swirled about who would possibly be interested in buying WWE, with chatter focusing on companies such as Endeavor, Disney, Fox, Comcast, Amazon and Saudi Arabia’s Public Investment Fund. The company held its marquee event, WrestleMania, over the weekend. Last year, WWE booked revenue of $1.3 billion.
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