Kuo: Apple's Reality Pro headset is the last hope for the AR/VR market

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Apple is set to introduce its own Mixed Reality headset during the WWDC 2023 keynote in June. Will this be the company's next star product?

says this event will be Apple’s “last hope” for convincing investors that its mixed reality headset could have a chance to be the next “star product” in consumer electronics.

Besides Apple’s long-rumored mixed reality headset, there are other players in the market with AR/VR headsets – and they’re all struggling. Kuo gives three different examples: With that, why would Apple be the one having success with its mixed reality headset? Current rumors show the device will be very expensive , its battery will only last a couple of hours, and some of its most interesting features may not work as expected with the first iterations of its software.

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