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Bord Bia aiming to boost sale of smaller cream liqueurs in China as Baileys dominates market

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Bord Bia is eyeing options to expand the range of Irish cream liqueurs for sale in China’s major economic hubs as exports to the region continue to grow

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According to a market research tender issued this week by the state agency, exports of the popular drink hit €6.5 million in 2021, however smaller brands like the Abbeyleix-distilled O’Mara’s and the Dungarvan-produced Merry cream liqueurs are less well-known than the dominant Baileys brand.

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Bord Bia aiming to boost sale of smaller cream liqueurs in China as Baileys dominates marketBord Bia is eyeing options to expand the range of Irish cream liqueurs for sale in China’s major economic hubs as exports to the region continue to grow
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