Disney, known for Pixar, Star Wars and Marvel movies, said its flagship streaming service lost 4 million subscribers in the first three months of the year.
Most of the lost subscribers came from Disney+ Hotstar in India after the company lost streaming rights to Premier League cricket matches. Disney also lost 300,000 customers in the US and Canada, after raising subscription prices in December.climbing above 7 million customers All major streaming services have been losing customers as the pandemic boom fades and the cost of living crisis hits. British households stopped paying for almost 170,000 streaming services at the start of the year inAt the same time, Disney’s streaming business reported a better financial performance. It reduced its operating losses to $659m , from $1.1bn a year earlier, after price increases and reduced spending on marketing.
The company intends to launch a new app later this year that will combine the family-friendly Disney+ and the Hulu general entertainment service.