South Side Pop-Up Artisan Market was created with the intention of giving business owners an opportunity to engage with the community and giving community members a chance to come out and see what these small local businesses are all about.
"They reached out because they wanted to activate their space and bring in local South Side businesses," said Peter Gaona, founder and owner of Reform School, fashion and accessories. "Being on the University of Chicago campus, there are so many people from all over the world right here in Hyde Park, and it just gets more eyes on your product, more visibility," Gaona said."It's rare happening," she said."But more is good because there're so many amazing small businesses here that no one knows about."
"And that's what Truth Be Told has made me feel like it's just like, okay, I am a part of the South Side. This is working. This is real," Jamica said.