, and advertisers like Subaru and Fidelity Investments went along for the ride. There are new questions about whether all of Madison Avenue will do so in the future.
when consumers perceive their desire to pitch products to news audiences as support for a conservative or liberal point of view. Marketers are also nervous about having their glitzy commercials placed adjacent to segments on war in Ukraine, a growing spate of mass shootings, climate change, and debates on cultural values. Advertisers “are afraid of the topics that the world has to cover,” says one media- buying executive. “They just don’t want to be next to that stuff.
To be sure, there has long been trepidation around news content. TV networks have trained news producers and ad-sales personnel to pull ads out of rotation when news of an airline crash or terrorist attack surfaces. In the aftermath of the terrorist attacks of 9/11, many networks went commercial free for days, losing as much as $313.2 million, according to the estimates of one ad-tracking company.