Rossendale couple launch fake tan company for people 'to own their beauty'

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Alex Jones and his partner L’Marl McGrath are behind Voir Cosmetics Ltd

A young couple have launched their own cosmetics business when they were unable to find products that suited everyone.

“When you look at the self-tanning products on the shelves, they are always advertised for women and have pictures of models that are not really relatable to the person buying it; certainly not to men."In 2021 we approached at least 10 different manufacturers and asked them to produce an olive tone mousse which would create a more realistic tan than what we had found currently on the market. We also didn’t want it to have that ‘tan smell’.

“We want our customers to see their own beauty while wearing our products and our brand promotes body positivity, inclusivity and the beauty in everyone of all shapes, sizes, ethnic groups, ages and genders. We want our brand to show that everyone is unique and everyone, and their bodies, should be celebrated.”

 

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