Hayley left teaching to be an influencer and is thriving — but the industry isn't without pitfalls

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Adelaide teacher and mum of four Hayley Berlingeri works 20 hours a week as a social media influencer. She says it's rewarding in various ways — but also comes with risks and downsides.

abc.net.au/news/influencer-advertising-grows-to-billion-dollar-industry/102390490To be a successful influencer, all Hayley Berlingeri needs is her face, her family and her phone.Analysts estimate the value of influencer advertising at about $25 billion globallyHer descriptions of busy days as a mother-of-four in Adelaide have gained her a loyal following on Instagram.

The 41-year-old primary school teacher began her new vocation nine years ago, after her sister opened an Instagram account for her to share pictures of her new baby.It became a lucrative pursuit when companies — unsolicited — started sending her clothes and other products for her child. "[It's] a bit of a creative hub for digital creators, influencers, brands to come to a space to shoot social media content," she said."Content creation is so important for a fashion brand because it just means you get your clothing on the right person and you'll sell out your collection in no time."

Mr Singh said large companies were reportedly spending up to 10 per cent of their advertising budgets on that form of marketing, with smaller, usually newer, brands opting to use it almost exclusively.

 

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