JW Marriott deal signals 'incredible recovery' for hospitality industry

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The $800 million price tag for the resort on the far Northeast Side is likely the highest to be agreed to for any hotel in San Antonio’s history.

. It owns the Gaylord Texan Resort & Convention Center in Grapevine, one of Texas’s largest resorts; it owns other resorts with the Gaylord name in Nashville, Florida, Colorado and elsewhere.

Three years after the pandemic knocked San Antonio’s hospitality sector off its feet, the JW Marriott deal is a sign the industry has recovered, said Colin Sherman, director of hospitality analytics for CoStar Group, in an interview. Luxury hotels have proven especially resilient, he said. Revenue for luxury hotels in San Antonio has increased from $18.9 million in the month of April 2019 to $22.7 million in April of this year.

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