to prevent ENDS from going to market. For example, several Democrats in Congress have pushed the agency to deny the applications of Juul Labs Inc., an e-cigarette company, and remove its products from the market.
The day after that, Rep. Raja Krishnamoorthi, D-Ill., said he was"heartened" by the FDA's decisions following a"long conversation" he had with agency officials. He added he's"glad that at least we have an ally in the FDA commissioner." Months later, the drug-focused publication Filter reported that internal FDA memos showed that the CTP's Office of Science had actually recommended to authorize menthol-flavored vaping products as permissible to go to market. However,, the office later reversed course due to pressure from agency leadership after the office of CTP Director Brian King intervened.
A product is deemed permissible to go to market and appropriate for public health based largely on the likelihood of it transitioning adults away from cigarettes without introducing a new generation to nicotine.