“What began in 2016 as a music festival has grown into a multi-faceted entertainment brand that continues to change the way thousands of consumers across the country experience and enjoy music,” said Matt Higgins, cofounder and CEO of RSE Ventures. “Adam and his team have done an incredible job building a brand and company with a clear mission, and we’re excited to partner with these next-generation music leaders as they continue scaling Breakaway’s geographic footprint and range of offerings.
Lynn said he sees Breakaway as platform for connecting young music fans with artists, experiences and brands and partners looking to connect with Gen Z and young millennials, deploying new capital to expand its national footprint and support its ultimate mission of “powering the voice of today’s generation through music, community, art, technology and digital content.”
“This marks an important milestone for Breakaway as we look to the future, opening the door to even more opportunities for innovation as we expand both the breadth and depth of experiences for Millennial and Gen Z consumers,” Lynn says. “When you can actually see your favorite artist on a stage and not just on a jumbo screen, it changes the way you listen to music — it becomes an unforgettable experience.
Van Orsdel adds, “As one of the last independent groups in live entertainment, we carry the flag of the ‘underdog’ in the music industry. We are so proud of the group of strategic investors we put together to drive Breakaway’s ascent through reimagined real-life experiences, digital opportunities and more that will help turn the brand into a household name.”