Which companies are true LGBTQ+ allies? Figuring it out can be tricky for consumers — but here's how.

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Some companies say they support LGBTQ+ people, then donate to lawmakers working to roll back LGBTQ+ rights.

With heightened anti-LGBTQ+ sentiment in the U.S. and hundreds of bills that would negatively affect LGBTQ+ rights introduced in the 2023 legislative session, some consumers who want to align their spending and investing with their values might find it trickier than ever to do so.

From the archives : AT&T, Charter Communications, GM and more donated to politicians backing anti-LGBTQ laws — and are now loudly celebrating Pride Month ‘That data is actually out there’ Consumers could put real pressure on companies, said Fabrice Houdart, the executive director of the Association of LGBTQ+ Corporate Directors and a consultant to Fortune 500 companies. “My grandmother used to tell me that if consumers in the world would unite, they could change anything,” he said.

Concerned consumers also can turn to groups, websites and apps that track or rank companies’ support for LGBTQ+ people, such as the Real Allies Database, a website operated by the watchdog group Accountable for Equality Action, or the prominent advocacy groups GLAAD and the Human Rights Campaign . The spokesperson said that includes calling out corporations that donate to the group, such as through GLAAD’s reports on film studios and their political donations, as well as creating a recently released index on social-media safety.

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