AS things open up, global communications are again growing. And it will not be unusual for PR pros to have the opportunity to work in a foreign market.
This means being open to new things: checking out the media landscape in the place of your new assignment; and knowing the culture in the area which will be helpful in establishing contacts. “Your research will reveal what constitutes news for journalists, and you must find newsworthy and relevant angles tailored to their interests,” she adds. If your story lacks newsworthiness, “it simply won’t resonate.”Relocating to a new geography may entail that you start from scratch with realistic expectations. This means taking time and effort to build a relationship with the media.
Dining out together in local restaurants, visiting historic sites, and viewing art exhibits, and enjoying tourist attractions can bring us closer to the media in our new place of assignment. All in all, “establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset,” she says. And this holds true for any place we communicate.