. In late June, it asked the court to compel arbitration or dismiss the suit. It is also in the process of terminating a partnership between Combs and Ciroc vodka, a brand he had promoted since 2007.
In 2021, Combs said he was informed that all of Diageo’s agave plants were allocated to other brands, forcing DeLeon to scramble to find suppliers in the more expensive spot market. Combs says Diageo also made unilateral decisions that harmed the brand, including discontinuing popular 375-millileter "half bottles" and launching a redesigned bottle with no marketing support.
In response, Diageo pointed out that Combs supported and endorsed Ciroc Summer Watermelon for several years. In his lawsuit, Combs said he only signed on to promote Ciroc Summer Watermelon after educating the company about watermelon and getting assurances from Diageo that it would be sensitive to any negative connotations. Combs also differentiated Ciroc — which has more than a dozen flavors — from DeLeon, which would have introduced watermelon as its first flavor.
Ireland Ireland Latest News, Ireland Ireland Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: KPRC2 - 🏆 80. / 68 Read more »
Source: RollingStone - 🏆 483. / 51 Read more »