Here’s why companies are becoming more stingy with their customer rewards programs

  • 📰 nypost
  • ⏱ Reading Time:
  • 31 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 16%
  • Publisher: 67%

Ireland News News

Ireland Ireland Latest News,Ireland Ireland Headlines

Dunkin’ stopped offering customers a free drink on their birthday and instead give them triple loyalty points on their purchase.

“While we’re assessing our own personal expenses, so are businesses,” Marshal Cohen, chief industry advisor of Circana and retail expert, told The Associated Press.

On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.Despite consumer pushback, some chains have argued adjustments to rewards programs simply reflect how customers behave. Starbucks, which gives its rewards members a free drink or food item for their birthdays, progressively limited the timeframe for redeeming that gift over the years.. In the months following Dunkin’s announcement, dozens of Twitter users have expressed disappointment over learning that the free birthday drink was gone.

We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 91. in İE
 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.

Ireland Ireland Latest News, Ireland Ireland Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

No more free coffee on your birthday? Companies rein in customer rewards programs — here's whyReward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. Last fall, for example, many balked at Dunkin’s decision to stop offering a free drink on their birthday and instead give them triple loyalty points on their purchase. On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.
Source: YahooNews - 🏆 380. / 59 Read more »

Companies reining in customer rewards programs, birthday freebiesReward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies ar
Source: KUTV2News - 🏆 281. / 63 Read more »

No more free coffee on your birthday? Companies rein in customer rewards programs — here's whyLooking for free coffee or birthday burgers? Some companies are becoming more stingy with loyalty rewards, and customers are taking notice.
Source: AP - 🏆 728. / 51 Read more »

No more free coffee on your birthday? Companies rein in customer rewards programs — here's whyReward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. Last fall, for example, many balked at Dunkin’s decision to stop offering a free drink on their birthday and instead give them triple loyalty points on their purchase. On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.
Source: YahooNews - 🏆 380. / 59 Read more »

No more free coffee on your birthday? Companies rein in customer rewards programs -- here's whyReward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more stingy -- and customers are taking notice.
Source: dailyherald - 🏆 317. / 59 Read more »